Qi will work with you to innovate, to evolve dazzling new products, to develop powerful marketing and communications strategies – verbal and non-verbal. We have the experience, the knowledge, and the proven tools and techniques to help you think outside and inside the box. And you can’t do this unless you really understand the emotional embedding and connotations of your brand, and your customers’ underlying value systems.
- Qi recommendations inspire you to become radical innovators- shape new products, define creative executions, and change the rules of the game.
Qi coaches decision makers and leaders to discover the value of values, to embrace and shape change, to apply the profound insights of emotional science to Personal leadership development and brand building. And you can’t do this unless you have articulated what you and your stakeholders really value, and really stand for. · We help you discover and get alignment on what to do, and then we help you make it happen. We do all this through our ability :
- To Quantify and map intangibles- including sentiment, feelings, image and personality, needs and values, symbols, archetypes and imagery.
- To eValuate and manage the impact of tangibles and intangibles on brand value and corporate equity and image.