What are Values


Brands are Value Systems


Corporate Value Systems


Values Segmentation

Qi is in the business of measuring what really drives behavior and decision making. Our focus is on e-rational as well as rational drivers. We Quantify intangibles – exploring, measuring and calculating the cash value of underlying “intangible” drivers ….
  • Like feelings and emotions – e.g. what is the value to your business of a positive “atmosphere”, of your customer’s or staff’s trust, satisfaction, gratitude or goodwill.
  • Like perceptions, personality and image – e.g. how important is it to your success to have Integrity, to be creative, intelligent, self confident, empathetic, or gentle.
  • Like value systems – e.g. what is really important to your customers, what are their underlying needs, goals and aspirations, are there segments of customers with different value systems.
The focus of Qi’s business is in 3 areas: Research Insight, Innovation, Inspiration

Research Insight

Qi will design, manage, or conduct your market research to help you understand what is really happening, and what is driving your business. Enabling you to predict what is going to happen, and helping you decide what to do to become more authentic, successful and profitable. Qi helps you design brilliant research and interpret its findings. And you can’t do this if you only evaluate claimed, rational drivers.
  • Qi reports and presentations transform data into information, and information into exciting / unconventional / luminous / incandescent insights and inspiring “stories.”
  • Innovation

    Qi will work with you to innovate, to evolve dazzling new products, to develop powerful marketing and communications strategies – verbal and non-verbal. We have the experience, the knowledge, and the proven tools and techniques to help you think outside and inside the box. And you can’t do this unless you really understand the emotional embedding and connotations of your brand, and your customers’ underlying value systems.
    • Qi recommendations inspire you to become radical innovators- shape new products, define creative executions, and change the rules of the game.


    Qi coaches decision makers and leaders to discover the value of values, to embrace and shape change, to apply the profound insights of emotional science to Personal leadership development and brand building. And you can’t do this unless you have articulated what you and your stakeholders really value, and really stand for. · We help you discover and get alignment on what to do, and then we help you make it happen. We do all this through our ability :
    • To Quantify and map intangibles- including sentiment, feelings, image and personality, needs and values, symbols, archetypes and imagery.
    • To eValuate and manage the impact of tangibles and intangibles on brand value and corporate equity and image.