Chris is one of the best-known and most respected researchers in Canada, known for his profound insight and for providing creative solutions to challenging research problems.
He is a board member and Executive Consultant with Qi Value systems Inc.
After graduating from the University of Toronto he was a member of the research department of two of Canada’s leading advertising agencies. Chris subsequently held senior positions with three major research firms before starting his own company, which was the predecessor company to Commins Wingrove, which was founded by Chris and his Partner Tim Wingrove.
Chris is a member of the American Marketing Association and the Society for Consumer Psychology, and a past President of the Professional Marketing Research Society. He taught marketing research in the MBA program at York University for 7 years and was the long-time Course Director for the PMRS “Fundamentals of Marketing Research” program. In 1990 he was named a “Fellow” of the Society (now the MRIA) for his “distinguished contributions to marketing research” in Canada.
He has been an invited speaker at the Attitude Research Conference, at the annual conferences of the ARF, CAMRO, CASRO and the MRA, and at numerous conferences of the Professional Marketing Research Society (now the MRIA).
His specialties include: Market research, Brand strategy, Advertising Research,