“Ted Langschmidt is an intellectual leader on the forefront of consumer choice. He unusually combines a visionary’s point of view with a tenacious will to make good things happen, both sported by one of the most brilliant minds I have ever encountered. In ten years, he will be recognized as one of the pioneers in a new way of understanding how consumers commit–or not–to brands through an understanding of their core value systems. If you are a marketing leader frustrated by your brand’s inability to differentiate itself meaningfully, call Ted.”

James B. Sullivan President The Bluewater Group